/ packaging
Castello Black
Between mass market and the niche market of artisanal breweries. An evolution on the brand labels to enhance the brand consistency in the market.
CLIENT
Birra Castello. Established in 1997, it’s a young and growing brand in the Mass Market Retailers channel.
ASSIGNMENT
Second phase of the process to strengthen the brand and increase its brand awareness.
SOLUTION
Keep the position within the MMR, and, in the same time, get closer to the niche market of artisanal breweries.
PROCESS
Restyling of the labels, and the creation of a unique bottle, with a distinctive format (50cl instead of classic 33/66cl), made in collaboration with Studio Pininfarina.
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Bottle Design: Pininfarina Studio
Illustration: Davide Scarpantonio
Animation: Andy Usikov
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YEAR / 2014
