At the centre of the campaign an online film, directed by Sophie Markatatos at Strange Beast, follows female animator Sophie Marka talking about how, in her industry, lead characters are still mostly men. 
The film is supported by four print executions; 

‘Angela The Astronaut’ designed by Lizzie Campbell, 
‘Cathy The Carpenter’ designed by Be Towers, 

‘Sally The Scientist’ by Ariane Pelissoni and 

‘Carla The Coder’ by Abigail de la Cruz.