The Chinese Mid-Autumn Festival is a Chinese holiday for when the moon is at its farthest point from the earth and hence appears bright and completely round. The completely round moon symbolises family reunion and is a time of celebration as well as a time of gathering for family and friends.

Concept: What first meets the eye is a representation of a on/off switch on a smartphone when swiped right/full moon has appeared, a glass of Heineken becomes visible, presenting a beverage to drink when celebrating CNY to the audience.