Our client, GZL International Travel Service Ltd., introduced in-depth Singapore tourism featuring "Singapore Night Safari" to attract tourists. Our challenge was to creatively show the particular features of the night safari, so as to trigger consumers’ interest.
IDEA
We decided to simulate the night safari on posters. We used special materials to produce outdoor posters. In the daytime, people could only see the following text on the posters: “Singapore Night Safari, OPEN from 7:30PM to 00:00AM”. As the night fell, the posters revealed vivid images of animals on luminous background, conveying the message that the safari was only open in the night.
We decided to simulate the night safari on posters. We used special materials to produce outdoor posters. In the daytime, people could only see the following text on the posters: “Singapore Night Safari, OPEN from 7:30PM to 00:00AM”. As the night fell, the posters revealed vivid images of animals on luminous background, conveying the message that the safari was only open in the night.
Presantation video
