Here is a cross section of Brand designs i have done. I believe fundamentally that a brand identity needs to have an inherent quality, which consciously and subconsciously creates the foundations of that Brand before you have even interacted with it. Then needs to support who you are and what you do everyday....

After all it's your primary and most simple form of interaction with everyone and needs to attract your audience. A good logo is easy on the eye and even easier on the brain!!