MAGIO PLÁŽ - Slovak Telekom City Beach
The brief was to create a new visual identity for Bratislava's largest and most popular city beach. The look was supposed to be more urban and preferably containing hand drawn illustrations, as opposed to the previous rather fashionable visual communication.
The main topic of the visuals were: 10th anniversary of Magio Beach, Summer olympics and summer sports - since the city beach is not only a social meeting point, but a popular summer sport venue.
Year: 2016
The solution was: creating a large "colouring book" wall, which depicted the variety of activities people experience at the city beach. In addition to that a new hand painted identity served as a new navigation system and also billboard campaign.
The illustrations were then printed on canvas covering the buildings of the beach:
A little bit of "making of" Magio plaz design...
because it can be interesting to see the process and other options which it could have had.
According to the brief, this was the first logical solution - purely illustrated visuals:
*illustrations in cooperation with Kamila Krkošová
Another option was a series of watercolour visuals:
And a "modern retro" series of visuals:
