BRIEF
I was tasked with designing a series of promotional material for the Starbucks Teavana range, offering the targeted consumer base uniquely flavoured teas throughout the summer season to Men and Women aged between 21 - 40.
As there is a lot of competition in the fruit-flavoured tea market, the branding needed to be modern and refreshing in order to stand out. I executed the variables in a colourful and vibrant way, communicating the tone of voice through use of bright watercolour backgrounds contrasted against accents of bold digital tones. I created invites and a wow sheet to raise awareness of the opening event, and an illustrated infographic to creatively educate about the products available.
