Independent Utilities are one of the leading independent utility consultancies in the country with access to all the major suppliers in the UK. Fuel were delighted to be commissioned to develop a new brand and series of marketing and PR activities.\
We conducted a detailed audit and analysis of the company to really understand the business and it's brand perception. We then used those findings to create a confident, trustworthy and imposing mark and a visual language with audience messaging that drove home the companies key differentiator - truly independent energy advice. Following this initial work we have subsequently applied the new branding to website, livery, corporate literature, above the line advertising and exhibition materials to name a few.
Fuel's marketing team have also supported IU comprehensively in developing marketing and PR activities over the last few years.