Kevin Beutelspacher's profile

John Deere Corporate Social Responsibility — Brochure

Kevin Beutelspacher
•
John Deere CSR — Magazine 
An Industry Leader In Corporate Social Responsibility  
The design objective for this project was to create a series of pieces (brochure, website, and packaging) that visually communicated Deere & Company's Industry leading citizenship efforts and philosophies. While the current collateral and digital material used by the company was very extensive and informative, it lacked the ability to visually communicate information regarding their citizenship efforts in an engaging manner that customers, clients, and investors could personally identify with. This was largely due to the static corporate feel of the layout and imagery used for those materials. It was also equally important to be able to visually communicate the company's superior quality products and how their strength and durability allows them to be passed on from generation to generation. By using using imagery of vintage John Deere products with rich color palettes the "Good Citizenship Is Good Business" magazine is able to successfully create an emotional response and connection with the reader. 
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deerr CSR corporate social responsibilty Magazine print
John Deere Corporate Social Responsibility — Brochure
Published:
Kevin Beutelspacher's profile

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Kevin Beutelspacher's profile
Los Altos, CA, USA

John Deere Corporate Social Responsibility — Brochure

Corporate Social Responsibilty

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Creative Fields