Fresh News for Food
After rebranding Van de Mheen Foodservices it was time to implement the new look in a website that was ready for the future. Until now the clients had faxed or called to order their products so there was no existing base for a webshop. The assignment was a webdesign that was not yet to be, but ready for a online sales point, containing attention for all the products. For daily delivered fresh produce to tableware.
The sales department of the company wanted a fast, uncomplicated was of publishing their messages so it was important to keep the choices as simple as possible. For instance: inserting small images (low res) or no images at all. The system was build with a default set of images and banners to accompany the copy. The banners had to provide the trusted environment, the context of the texts the freshness.
The sales department of the company wanted a fast, uncomplicated was of publishing their messages so it was important to keep the choices as simple as possible. For instance: inserting small images (low res) or no images at all. The system was build with a default set of images and banners to accompany the copy. The banners had to provide the trusted environment, the context of the texts the freshness.
