Sometimes humor offers a memorable way to communicate a message. It doesn't always have to careen wildly over-the-top, either. This series of scripts leans more toward the droll.
Blue Jerseys radio
Texans associate a number of positive qualities with their state and its symbols, like the state flower. The Rangers aspired to similar associations in fans' minds.
Texans associate a number of positive qualities with their state and its symbols, like the state flower. The Rangers aspired to similar associations in fans' minds.
Wrestling radio
The Mesquite Championship Rodeo aimed to share audience with fans of another pastime that includes collisions and face plants.
The Mesquite Championship Rodeo aimed to share audience with fans of another pastime that includes collisions and face plants.
Hooters Contest radio
Do people go to Hooters for the food? No! They go there to register to win a contest. At least, that’s what they told me.
Do people go to Hooters for the food? No! They go there to register to win a contest. At least, that’s what they told me.
Note : Writing "understated" copy for a Hooters spot presents certain challenges. Grueling work, that.
Football Night TV
In case you did not know, people like football in Texas. A lot. You may also not have realized that pitchers do sometimes use footballs to work on throwing mechanics, as Nolan Ryan did.
Bass Fishing TV
A good fastball leads to success. In fields besides just baseball, apparently.
A good fastball leads to success. In fields besides just baseball, apparently.
Sometimes ballplayers have good chemistry together on and off the field. The right creative can take advantage of it.
