"Not long ago doctors were the only ones driving prescription decisions. But now, patients are better informed and more empowered, causing a shift in the way pharma thinks about branding their medications. No longer do companies just need to speak to a drug’s efficacy, they also need to resonate with consumers, build trust, and most importantly be easily recognized."
The general population can be divided into 4 ‘base’ personality types.
Analysts
Diplomats
Sentinels
Explorers
Each personality type has defining characteristics that affect their personal preferences regarding aesthetic appeal.
Our concept is to appeal to each personality type individually within one brand.
Identifying links between personality traits and design styles to ensure a broad range of target audiences.
Analysts - Innovative and strategic thinkers. Bold, imaginative and knowledgeable.
Diplomats - Poetic, kind and altruistic creatives. Inspiring and eager to help.
Sentinels - Practical, fact minded and popular. Excellent administrators, unsurpassed at managing with dedication.
Explorers - Bold and practical experimenters. Flexible, energetic and always up for something new.
Analysts - Structural
Diplomats - Post modern
Sentinels - Modernist
Explorers - Kitsch
Our concept goes further in that each variant of the study drug is scientifically tailored to enhance and focus the individual's natural talents.
The brand will advertise/gain visibility through the online personality quiz.
At the end of which the user will be directed to the Personalis product best tailored to them as an individual.
Our concepts allows the user to identify which personality type they are - from this, it can then advise them on which variation of our study drug would best enhance their personal traits.
