BRITANNIA GOOD DAY:
WORLD SMILE DAY CAMPAIGN
Since Britannia Good Day brand mission changed to making people smile, we used World Smile Day (oct 8th 2015) to capitalise on the opportunity and make more people smile on social media.
Execution 1:
A Smile Video For Microsite
There is reason why people say that smiles are infectious. When someone smiles at you, we involuntary smile back. Using this knowledge, we created a smile video which in the end will make you smile regardless of what mood you are in
Execution 2:
Influencer Smile Video Sample
We got different influencers from different field to share one common message to 'Pledge to smile more this World Smile Day'.
