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I chose to work with India as my origin country because I feel really connected to their culture. I chose Switzerland as the producer because I love their overall modern typographic style. In order to connect the two vastly different countries together, I decided to implement Swiss design on the typographic and color treatment while the imagery and flavor relied more on India.
After researching and exploring many aspects of India, I felt inspired by the henna tattoo designs. By incorporating cocoa beans within the intricate henna flowers, I could symbolize the transportation of the cocoa to Switzerland. I drew the national flower as the symbol of Switzerland as a part of the logo.
I called my brand “Dev”, meaning divine, to place an emphasis on the high degree to which this chocolate should be revered. Dev Chocolate brings the flavors of India into the palms of one’s hands. It shares the story of a farmer who pours love into the crops he tends to not because of necessity but of devotion.