Module Title: Strategic Marketing Communication
Date: 2016
Client: Foodpanda
Slogan: Transform cravings into reality
Target Audience:
Teenagers and working adults
Objective:
To emphasize the importance of having meals as well as providing a convenient option for busy-bees.
Big Idea:
Using different countries culture and cuisines as the theme. By expressing the message of foodpanda being able to satisfy the consumer's cravings, through delivering the different kinds of country's cuisines they are craving for.
