Module Title: Strategic Marketing Communication
Date: 2016
Client: Singapore Health Promotion Board
Slogan: Gotta eat 'em all
Target Audience:
Public
Objective:
To emphasize the importance of eating vegetables and create awareness because vegetables contains nutrients that is needed for the body to maintain healthy.
Big Idea:
Using Pokémon as the theme to attract attention and at the same time to encourage people to eat more veggie. It is also use to educate children to start a healthy habit from young.
