This logo is for a sportswear / athleisure company called Pachedu Clothing. They wanted something simply, edgy and easy to use in different types of settings (like branding on clothing as well as digital platforms).

These are mere concepts for the use of the logo on clothing and are in no way based on the Pachedu brand or style of clothing.

[Hoodies]

[Shirt & Shorts]

Here were some of the first samples. It was a really interesting concept to work on... I was obsessed with the letters and also trying to incorporate a "clothing" element.

These next four specifically were entirely based on the "clothing" aspect of the brand, with the zip element being incorporated in the Pachedu "P". 

This next logo was chosen as the primary logo, for now Black & White. Possible colour variations depending on the use of the logo. 

This has only been the start of the project in terms of developing the brand logo. I hope to in future expand the corporate identity and the use of the logo on clothing itself. 

Please let me know what you think!