Challenge: The D&AD Brief asked us to bring the importance of paper back into Digital Native's lives by partnering Arjowiggins Creative Paper with Facebook.
Solution: Arjopigeons. A one day stunt in Paris where pigeon drones deliver meaningful messages with the help of Facebook Messenger.
Brief provided by D&AD New Blood Awards https://www.dandad.org/en/d-ad-new-blood-awards/
Copy - Matt Miller
Art Direction - Daniel Romero
Accounts - Anya Lomako
Mockup of the Arjopigeon drone
Facebook sponsored promotional
Getting Facebook messenger users to send an Arjopigeon
Watching the Arjopigeon arrive
Video that captured the event uploaded to Facebook so the rest of the world can enjoy.
