Mo. Kotait's profile

Coke, 100 Years Young

Mo. Kotait
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Arabic acronym arabic calligraphy Coca Cola Coke 100 years Coke Arabia Coke Mena print posters
Arabic acronym arabic calligraphy Coca Cola Coke 100 years Coke Arabia Coke Mena print posters
Arabic acronym arabic calligraphy Coca Cola Coke 100 years Coke Arabia Coke Mena print posters




100 YEAR YOUNG

To celebrate the 100-year anniversary of the world’s most iconic bottle, and connect it to the younger generation of Coke drinkers in the Middle East, we created the Arabi-Contour. A series of posters that connect Coca-Cola to the language and culture of the youth by taking well-known Arabic sayings and giving them a modern-day, typohgraphic twist. Using the style of Arabic keyboard-born acronyms where single letters replace words, the expressions made a hundred year old icon young again.






Arabic acronym arabic calligraphy Coca Cola Coke 100 years Coke Arabia Coke Mena print posters




Arabic acronym arabic calligraphy Coca Cola Coke 100 years Coke Arabia Coke Mena print posters
3o2bal Alf
Arabic acronym arabic calligraphy Coca Cola Coke 100 years Coke Arabia Coke Mena print posters
3eshret El 3omr
Arabic acronym arabic calligraphy Coca Cola Coke 100 years Coke Arabia Coke Mena print posters
Meme Addak
Arabic acronym arabic calligraphy Coca Cola Coke 100 years Coke Arabia Coke Mena print posters
Seen Nothing Yet.









Arabic acronym arabic calligraphy Coca Cola Coke 100 years Coke Arabia Coke Mena print posters
Coke, 100 Years Young
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Mo. Kotait's profile

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Mo. Kotait's profile
Dubai, United Arab Emirates

Coke, 100 Years Young

[2015] To celebrate the 100-year anniversary of the world’s most iconic bottle, and connect it to the younger generation of Coke drinkers in the Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives