Hoppii website mission is delivering a good experience to the buyer as well as introducing and presenting their fashion brands such as clothes, accessories, and stores. In this case, the Hoppii website contains both showcases site and online store site. Their clothes are modern elegance, minimalistic aesthetic with feminine and the hottest trends that show your individuality.
Obviously, the big challenge is how to combine minimalist style with e-commerce site structure and still keep a good sense of user experience. Focus on their core value, I have to remove unnecessary elements, add some new features and rearrange a bit to create clear and sensible layouts. Circular is the primary typeface have been used for Hoppii. It's pretty good typeface to combines with black & white color tone that represents Hoppii identity.
And finally, I want to give special thank to Zara, MeierQ and Suncoo-Paris for the beautiful model and great photos.
P/s: My friend has a shop named "Happii" and another has a cotton “Hippo”. So this is "Hoppii" actually means and it just a personal project.
