Dressing The Screen
Back in 2014 on my course at Bristol as a 2nd year Student, I had my first experience with a Corporate Identity project which saw me design an Identity for an high end exhibition charting the history of fashion film AKA ‘Dressing The Screen. The exhibition would travel around the world and therefore had to be bilingual in design. This D and AD project was a brilliant project that required a mass amount of work that I took in my stride and ultimately came out the other end overwhelmed by my work- capability. We were given a list of final pieces we had to create and present to a judge panel of our own tutors. The list was as follows:-
-An exhibition logo and brand that reflected through all the final outcomes.
-An invitation for VIP guests who were to attended the event.
-An exhibition poster
-An exhibition program to be handed out at the event
-Exhibition signage and way-finding designs to be used at the event
When it came to starting the project and researching other fashion exhibition and similar exhibitions, I wanted to be a bit more experimental and diverse in the design. When it comes to high-end exhibition identities I found a lot of them to be very mono tone and minimal (obviously to express expensive, high-end products and productions), but I wanted to bring a bit of colour to my identity and create a completely diverse exhibition identity. I used a seven colour palette to contrast the mono colour theme and geometric visuals to contrast the flowing visuals found in many exhibition designs and my outcome was one I was quite happy with. Obviously like any other designer who looks back at his work created years ago, there are some changes I would make to it now but not drastic changes. I still love my work created here and I feel I can regard it as one of my favourite projects.
