Created as a part of Pantene Black advertisingcampaign, this type was created to reflect the genuinely black hair that Pantenepromises to give their consumer.

It is so black; it makes the hair do theformation of the world “black”. It is done from the combination of real hairphotographs, digital imaging work and photoshop brushes/effect.

It is targeted to be a printed advertisement onmagazines. It will occupy 2 single full pages. The first one will only be abunch of hair to get the reader’s attention on what is going to happen at thenext page. When the readers open the second page, they will be able to see thatthe bunch of hair is forming the word “Black”.

PS: The spread illustrated on the artwork is not done done by me. It is taken from vogue and papercuts magazine.