Chitato is one of Indofood's established potato snack brand, launched in 1990, Indonesia.
The big idea is combining the characteristics of its famous tagline "Life is Never Flat" and the "Wavy Cut" of the chips. Targeting young audience, Chitato called themselves "Official Snack Nongkrong", meaning that it is a must bring snack when teenagers are hanging out that suits to any kind of life situation, with its ups and its downs, that's why they call it "Life is Never Flat".
School Assignment | 2017
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