Alberto Rivero's profilePilu Delgado's profile

METRO

Creative print advertising to show condensed information to be consumed quickly.
 
Advertising through the visual noise of the everyday commute is quite hard. How do you promote the free METRO newspaper?
 
Showing a really simple insight of what METRO is: condensed information to be consumed quickly.
AWARD
D&AD Student Competition In-Book 2010
 
CREDITS
Client: METRO
Agency: Miami Ad School
Chief Creative Officer: Ana Hidalgo
Art Director: Alberto Rivero
Copywriter: Pilu Delgado
METRO
Published:

METRO

Brief: Create a transport advertising poster campaign and strapline that cuts through the visual noise of the everyday commute to promote Metro n Read More

Published: