As the most fashionable shopping centre in Estonia, Viru Keskus is filled with fashion from edge to edge. This fact inspired Viru Centre’s ambient solution at Tallinn airport baggage carousel where the transparent logo and suitcases are filled with actual products sold in Viru Centre – shoes, bags and other fashionable accessories. The plan is to change products according to the season. 

The project won Gold in Estonian Design Awards 2016, in category ambient / misc / special solutions. Customer: Viru Keskus, agency: Angels. Team: Copywriter: Kädi Kaasikmäe, Art director: Kristi Tamming, Project lead: Annika Avikson. 

Viru Keskus on Eesti moodsaima kaubanduskeskusena äärest ääreni moega täidetud. Just seda visualiseerib ka Viru Keskuse lennujaama pagasilindi erilahendus, pleksist logo ja kohvrid, millede sees on päris tooted – kingad, kotid ja muud moodsad aksessuaarid. Hooajast lähtuvalt on plaanis tooteid tähtede ja kohvrite sees vahetada.