SECRET SANTA (Concept)
After the agencies first success of applying 'Gift Finder' to the eBay app for Christmas time, we were again put in a position by FEED to come up with more Christmas related concepts for a few ideas already suggested. I was given 'Secret Santa', to which I wanted to approach this concept not overdoing the 'theme' of Christmas. My idea was keeping it simple whilst playing to the advantages and positives of what the eBay app was capable of doing.
After the agencies first success of applying 'Gift Finder' to the eBay app for Christmas time, we were again put in a position by FEED to come up with more Christmas related concepts for a few ideas already suggested. I was given 'Secret Santa', to which I wanted to approach this concept not overdoing the 'theme' of Christmas. My idea was keeping it simple whilst playing to the advantages and positives of what the eBay app was capable of doing.
CRM (New Brand)
During eBay's transition of branding their digital content to a more modern, vibrant and 'trendy' approach, my last moments of working with the CRM team included helping to create new guidelines for the emails made. I helped create emails suiting to the brief given, finding images more suited and more up to date with the current standard of users nowadays approaching the market platform. The new branding allowed us at FEED to play with more colour family options and bring out images that were more attractive accepting for an audience to view, Desktop and Mobile.
During eBay's transition of branding their digital content to a more modern, vibrant and 'trendy' approach, my last moments of working with the CRM team included helping to create new guidelines for the emails made. I helped create emails suiting to the brief given, finding images more suited and more up to date with the current standard of users nowadays approaching the market platform. The new branding allowed us at FEED to play with more colour family options and bring out images that were more attractive accepting for an audience to view, Desktop and Mobile.
SOCIAL
After another structured shake-up within FEED, I was now part of the Social team designing specifically for eBay UK's social media pages for remainder of my time there. This entailed being given a product and then simply find a way to promote it for Facebook and Twitter use. With a fair bit more freedom, alongside another designer and some teamwork with the copy team, we were able to create designs that played along the lines of humour, wit and slight charm using animation as a key attraction. These were the fair few that I had made during that time, where some had made it through and can be found on the eBay UK Facebook and Twitter pages, and some that did not quite make the cut, but still were great to work on. Safe to say this part of working at FEED was a bit of a favourite.
After another structured shake-up within FEED, I was now part of the Social team designing specifically for eBay UK's social media pages for remainder of my time there. This entailed being given a product and then simply find a way to promote it for Facebook and Twitter use. With a fair bit more freedom, alongside another designer and some teamwork with the copy team, we were able to create designs that played along the lines of humour, wit and slight charm using animation as a key attraction. These were the fair few that I had made during that time, where some had made it through and can be found on the eBay UK Facebook and Twitter pages, and some that did not quite make the cut, but still were great to work on. Safe to say this part of working at FEED was a bit of a favourite.
MAY THE 4TH (A Star Wars/eBay Infograph)
My last project working at FEED ended up being a short-made infograph video showcasing various facts and stats of Star Wars products sold on eBay. As May the 4th approached, the video would play through an animated sequence of sale facts that included the most popular Star Wars-related item sold on eBay. This would include the most popular lightsaber, action figure, costume, The various R2-D2 products made and sold on eBay and more.
My last project working at FEED ended up being a short-made infograph video showcasing various facts and stats of Star Wars products sold on eBay. As May the 4th approached, the video would play through an animated sequence of sale facts that included the most popular Star Wars-related item sold on eBay. This would include the most popular lightsaber, action figure, costume, The various R2-D2 products made and sold on eBay and more.
