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PROJECT
A research & design exercise that helped to accelerate my growth in becoming a UX, UI, Visual Designer
What should I wear today?
A 2015 survey concluded that it takes the average person about 1.5 hours a week to decide what to wear for work, on weekends and nights out. Additionally, not only does one have to consider the dress code, the weather and activities involved, but also and most importantly, whether an outfit makes one feel confident in his/her final decision.
That’s a lot to think about. There's gotta be a better way!
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SOLUTION
A mobile app that helps users be more efficient, organized and confident in making decisions on what to wear
A 2015 survey concluded that it takes the average person about 1.5 hours a week to decide what to wear for work, on weekends and nights out. Additionally, not only does one have to consider the dress code, the weather and activities involved, but also and most importantly, whether an outfit makes one feel confident in his/her final decision.
That’s a lot to think about. There's gotta be a better way!
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SOLUTION
A mobile app that helps users be more efficient, organized and confident in making decisions on what to wear
TOOLS
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RESEARCH
Stakeholder & User Interviews
Stakeholder & User Interviews
• Do you care about how you dress?
• Do you plan out your outfits? If so, do you coordinate with other people?
• Is it difficult for you to decide what to wear every day?
• If there was a tool to help you make these decisions, would you use it? / How often?
• How do you decide what to wear (e.g. type of occasion/event, your mood, the weather, what other people are wearing)?
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INTERVIEW DATA
INTERVIEW DATA
What users are looking for:
1. Tracking tool (closet analytics)
a) User is aware of what he/she currently owns
■ spend less money (no more buying duplicates)
■ reduce waste
■ use less space, have less clutter
b) User knows what he/she needs
■ more efficiency while shopping
c) User knows what is worn the most
d) User knows what is worn the least
■ can be donated
■ to be gifted or handed down
■ to lend out
e) User knows what needs to be or is currently being laundered
a) User is aware of what he/she currently owns
■ spend less money (no more buying duplicates)
■ reduce waste
■ use less space, have less clutter
b) User knows what he/she needs
■ more efficiency while shopping
c) User knows what is worn the most
d) User knows what is worn the least
■ can be donated
■ to be gifted or handed down
■ to lend out
e) User knows what needs to be or is currently being laundered
2. Shopping advice (aggregated data)
a) Match-making■ survey existing inventory
■ pair with a newly purchased garment/accessory
■ pair with an item on the Wish List
3. Interaction
a) Social share
■ link friends to closet
■ ask for feedback
■ coordinate with friends for events/occasions
(e.g. holiday parties, weddings, vacation to Bora Bora)
b) Browse
■ view other users' closets and get inspiration
■ search by style profile, category, color
c) Commenting
■ offer outfit suggestions
■ request to borrow an item of clothing
a) Social share
■ link friends to closet
■ ask for feedback
■ coordinate with friends for events/occasions
(e.g. holiday parties, weddings, vacation to Bora Bora)
b) Browse
■ view other users' closets and get inspiration
■ search by style profile, category, color
c) Commenting
■ offer outfit suggestions
■ request to borrow an item of clothing
COMPETITIVE AUDIT
User-testing mobile apps that have a competitive concept
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PROCESS
PROCESS
Initial white board sketch
