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Griffith University - Brand Identity Strategy & Manual

The Identity Standards Manual ran to 90+ pages and took six drafts to complete.
A 'tiered' system of image control allowed core operations to maintain a tightly controlled use of identity elements.
A key control across the identity system was consistent use of logo placement and alignments to a primary grid.
The tiered system also allowed for entities within the University that were not core operations to have some degree of 'controlled flexibility'
Griffith University - Brand Identity Strategy & Manual
Published:

Griffith University - Brand Identity Strategy & Manual

The brand identity required the development of a 'tier-based' strategy for a cascading level of visual control. This allowed some entities within Read More

Published: