This continually-growing campaign is a direct response to the results of the 2016 United States Presidential Election, but also encompasses the sentiments of pre-existing civil rights movements. The campaign uses well-known patriotic phrases and buzzwords to highlight hypocrisy within traditional American values, and isolated letter-forms to draw attention to marginalized groups. The PSA, posters, and social media elements call for the majority to recognize widespread fear among minorities, and focus their attention on better unifying the American people.