C&P is one of Creneau International's loyal furniture suppliers. They were in need of a new timeless corporate design that oozes a professional yet fresh identity. We went down to work!
The letters C and P were reduced to the & sign. You can clearly recognise the C&P in the icon but the whole has a more solid and pure appearance than before. The ‘&’ reflects the broad range of products C&P has to offer.
This is not your average furniture store. C&P realises all your projects in hospitality & leisure & corporate & healthcare & …
The & also represents the partnership between C&P & its’ customers. They offer a truly personal approach. Making things to measure is their trademark. C&P offers custom fit solutions & great after-sales service & logistics & customized options & …
You get our ‘&’-point? And the variety of applications doesn’t end here. The great range of options is echoed by the dynamic baseline as well. There is one basic slogan: Furniture & more. It is multi-applicable and can be adapted to suit the context: indoor & outdoor, chairs & tables, contract & project, etcetera. The variations are endless. As a result, the visual identity is very versatile, easily recognised, but it still has a fresh look!
Designed at Creneau International — www.creneau.com
