LIBERTY CHURCH print design (EVOLVE)
Brief & Deliverables - A print ready booklet to be provided to attendees of TLC’s Annual Evolve Conference. TLC’s Evolve conference is “a celebration of the power of women within the Church and their vital role within the community with a focus on empowerment and sisterhood.”
Target Market - Women attending the conference aged 18 - 55
Outcome - Pattern and geometric shapes were used to add a rhythm to the text heavy copy supplied by the client. A neutral colour scheme that would appeal across a range of ages was applied with a bright yellow highlight to draw the eye around the design. A mixture of serif and sans serif typefaces were used to suggest evolution and the old and the new working in harmony.
