Does it matter where we get the films, books, music and games we want online? Our aim was to encourage people – especially 16-24 year olds – to think about the impact of their choices. In an animation, so far viewed more than 5,300,000 times on YouTube, we presented the choice that faces us everytime we download digital content.

FIlm Details

Creative Direction: Pablo Gostanian
Executive Producer: Agustin Valcarenghi
Animation Direction: Melisa Farina, Sebastian Garcia, Juan Pablo Sciaccaluga
Art Direction: Pablo Gostanian, Diego Flores Diapolo
Main character design: Juan Molinet
Characters design & illustration: Juan Molinet, Nahuel SagarnagaProducer: Angeles Blasco
Music and SXF: Sigma
Agency: Atomic London & Agile Films
Sound Editor: Arron Reynolds @ Wave 
Agency Producer: Rob Steiner 
Creative Director: Guy Bradbury 
Art Director: Dave Tokley
Producer: Rebecca Little
Copywriter: Matt Gilbert