I was approached by Janne Sverdloff Celebrant to brand the new business in 2016. Working closely with Janne, we developed a visual identity that was reflective of her personality, as well as her experienced and empathetic approach to celebrations. The branding system and website design included an original logo featuring hand generated typography based on the nuances of Janne’s personal handwriting, and two original illustrations referencing her upbringing in rural Australia.
