Another from the way back machine:) This was a fun one! At the end of 2016 I got the chance to work with Krispy Kreme on a campaign for their Halloween themed donuts. They wanted a box design (which unfortunately ended up getting scrapped) as well as 3 gifs riffing on horror movie cliches. I was so into the concept that I ended up pitching 3 extra gifs, one of which ended up getting chosen to replace the original brief. A big thanks to Krispy Kreme and the team at Baldwin & for the great assignment! Enjoy, and please, try not to get too spooked. 

First out the gate, the campaign poster, representing potential donut lovers from the 6 major lifestyle categories: Opera Singer, Bike Messenger, 90's Raver, Nerd, Goth, and Business Man.

Haunted Donuts in their native habitat.

I paid 10 bucks for this fake donut box PSD file on gumroad. Money well spent I think we can both agree:)

Glad those vector hand shapes from the box art didn't go to waste:) Imagining finding a actual pulsing donut sleeping in its box is a lot more disturbing than any of the scenarios in this series. 

No trilogy is complete without an origin story. I was worried I'd get some push back on the idea that all of the clients product already has had a bite taken out of it, but luckily nobody seemed to mind.

Alright boys and ghouls! Back to the vector lab. Until next time.