CIAYO Comics
Branding
Advertising
Platform Design
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CIAYO Comics is a Digital Comic Platform from Indonesia.
Facing webtoon giants already in the market, the platform wants to squish the gap between authors and readers; readers need authors to read contents, and authors need readers to, well, read their work so they can keep creating art.
Basically, the logo breaks down into three parts, and each represents the elements what CIAYO Comics is: A Personalized Comic Convention where you can meet and greet with your favorite authors and vice-versa. The Twinemark (the Author and Reader symbol) draws inspiration from the bridge symbol in a map. It also resembles two arms interconnecting with each other.
The 22.5º of the logo applies to all the icons to further unite the brand as one. Hence, awesome edges.
The Twinemark in action, used in advertising samples and new comic showcase.
