I’ve had many ideations of my personal brand over time. Since 2011, I’ve focused considerably more on my personal brand as I’ve ventured into the digital marketing industry full time.
It was important that my logo represent me personally and have a feel for the type of work that I do. I wanted it to feel fresh, professional & new, but also be playful and unique.
Changed the color orange for better representation across digital/print assets.
Square, flat, simple. I love it!
I went with the circle thing for a while, but it didn't last long.
To personalize my logo, I chose to use my signature in some way. After signing, sketching and drawing my name in hundreds of different ways, I finally decided upon this simple signature of my initials as my primary logo identifier.
