This is video 2 of a campaign of 3: "Malibongwe the Marvellous"
The most fulfilling advertising work I have ever done! Big brands using their campaign budget for good! My involvement: Campaign Concept & Art Direction for Mnet Movies.
The most fulfilling advertising work I have ever done! Big brands using their campaign budget for good! My involvement: Campaign Concept & Art Direction for Mnet Movies.
CREDITS:
Art Director: Lida Howe-Ely, Larissa Elltiot
Copy Writer: Annette Nel
ECD: Ahmed Tilly
Events Company: VWV
Production: VWV
Agency: Black River FC
Art Director: Lida Howe-Ely, Larissa Elltiot
Copy Writer: Annette Nel
ECD: Ahmed Tilly
Events Company: VWV
Production: VWV
Agency: Black River FC
RATIONALE
We had to advertise the Superhero Festival on M-Net Movies. Traditionally, they would spend the budget on epic TV ads, promoting superheroes like Superman, Batman and Spiderman. But we decided to rather spend that money to do something good – because that’s after all what superheroes stand for: fighting for good. So we partnered with the Reach For A Dream Foundation and used the money to fulfill the dreams of children fighting life-threatening diseases. The children were heralded as the Real Superheroes. It also inspired viewers to become heroes by supporting the foundation.
We had to advertise the Superhero Festival on M-Net Movies. Traditionally, they would spend the budget on epic TV ads, promoting superheroes like Superman, Batman and Spiderman. But we decided to rather spend that money to do something good – because that’s after all what superheroes stand for: fighting for good. So we partnered with the Reach For A Dream Foundation and used the money to fulfill the dreams of children fighting life-threatening diseases. The children were heralded as the Real Superheroes. It also inspired viewers to become heroes by supporting the foundation.
