J.A. Mäger's profile

the Bucket List Diaries

The Bucket List Diaries

In May of 2016, I was invited by Krish to design a logo and masthead for her travel-blog. (You can follow her adventures at http://www.thebucketlistdiaries.net/) The original concept sketches provided me were fun; but, they were presented in a manner that was dependent on details which would not reduce well.

I proposed some recognizable iconography (bucket & antique keyhole/lock) then worked the requested elements into the keyhole plate. All images were created from scratch; original pen sketches were converted to vector & then further edited. The result; a design that degrades cleanly into recognizable elements when reduced in size, while offering an additional, on-theme motif when viewed at a larger scale.



One of several finished masthead layouts for Krish to choose from (left) & the logo reduced (right).
When viewed at a larger size, the keyhole plate depicts a diary, passenger jets, clouds, landscape, coffee cups; & the keyhole was set to suggest a hot-air balloon; all elements suggested for inclusion by the client.
the Bucket List Diaries
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the Bucket List Diaries

Original logo & masthead work completed for a travel blog.

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