Seahorse Geomatics is a company specializing in global hydrography with headquarters in Portland, Oregon. Seahorse Geomatics needed a unique logo design for their digital and print assets. They wanted the image of the seahorse to define their brand.
The challenge was that many companies within the industry used a similar and very common interpretation of the seahorse image. The Seahorse is an icon utilized by many companies dealing with the sea.
As you san see in the images below, I began with hand drawn sketches and evolved to a fresh, strong and unique mark for the folks at Seahorse Geomatics.
Final Mark
Final Mark with Text
Playing with color.
Mark evolution.
Putting ideas to Adobe Illustrator.
The sketch process: Brainstorming design ideas.
Original Mark with Text
Original Mark
