- Pop Up Club -
(2012)
The Pop Up Club was first a philosophy and then a night event. The concept of the night was inspired by the so-called "Pop Up" events, very popular in big cities like London: take an empty space, fill it with stuff, people and music and offer a unique party, a party you can experience just for that night only.
With some friends, we took this concept and we brought into our neighbourhood: we decide to offer in every event something different and, playing with the name Pop-Up, we tried to offer prices as "pop-ular" as possible, to make the event accessible for everyone. We looked for cheap pieces of furniture and lights, we made up several unique decorations and we combined all together, trying to give a different look to the location every time. We also liked to offer an unusual selection of music, mixing live instruments with electronic beats, and to promote new sounds, like the electro-swing.
During ten months we organised six events, with a peak of almost 400 people in one night; one of the location was the club "Bloom", near Milan, popular because it hosted concerts of famous bands, like Green Day and Nirvana, when they were not famous yet. My main role in the organisation was to manage the communication and the promotion aspects: starting from the logo, I designed all the graphics for the print and the web and I created several promotional videos.
