Decoder Channel
MFA Thesis
This project was created for the MFA thesis. Decoder Channel is a non-profit organization that uses case studies and factors of misleading marketing techniques in order to understand the problem of advertisement consumption. Advertising messages are clearly constructed for the purpose of getting you to spend your money.
The goal is to raise the awareness of misleading advertisements created by marketers for consumers who are manipulated by them. In order to accomplish the goal, Decoder Channel will create an online community, self-taught materials, outdoor advertising and guerilla campaigns.
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Contributions: visual communication, branding, ad campaign and print design
The final deliverables are 3 books, which include the overall situation of advertising today and misleading market techniques. The goal of these books is not negating or challenging the listed products or commercial messages we receive. I want to help target audiences become aware of what they are going to buy and what they believe in. The products listed in this book as examples are based on test reports from third-party and non-profit organizations.
