The master study course “Digital Media” of the Rhine-Waal University combines both the departments of design and informatics.

Inspired by the existing slogan »At the crossroads of design and technology« I developed a flexible brand design based on the Roman Numeral X, which symbolizes a crossroad perfectly. The X (10) consists of the binary numbers 1 and 0, which is the unit, computers are working with.

I took the nubby backside of a computer chip to create a pattern, on which I could create the crossroads perfectly. The abstract crosses visualize the tasks of the computer chip. The two colors of each stroke stand for both disciplines.

With the scope of this concept, endless possible designs are available.