This is a re-branding for Teavana Holdings Inc., as part of a Studio class project. Teavana is a tea emporium that sells loose-leaf teas.Their aim is to be a "heaven of tea" focusing on the natural and organic properties of tea. I portrayed this organic feel through theleaf and the natural earthy color palette.
I applied the new logo to a stationery system, including a letterhead, business card and envelope.
This is part of the packaging redesign. The paper bags would hold the loose-leaf teas in colorful bags, differentiating the types of teas by colors. The cloud motif takes from the Asian-inspiration that Teavana currently uses.
Along with the packaging I created a Proposal booklet, entailing all the elements I created for this project, and possible future extensions.
