Mind in Motion Lookbook 2016

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Mind in Motion is a universal movement founded by acclaimed athlete, motivational speaker and catalyst of personal empowerment, Leigh Weinraub. Guided by the philosophies of accountability and the power of intrinsic motivation, Mind in Motion is all about the individual. Need INSPIRATION? JUST LOOK DOWN, and the MIM clothing becomes a motivational catalyst for change.

Appropriately labeled a "wordrobe" in the margins of the pages, the 60 page lookbook concluded with a linesheet, and was distributed nationwide to fashion retailers for evaluation.

Agency: LOLA Creative Agency

Art Direction: Danielle Moore

Graphic Design: Montana McLean

Photography: Margo Moritz