Good?Bye? Sweets
Packaging Design, Creative Direction, Copy Writing
Bitter Sweet Greetings? Transforming sweets into conversations that might perk one's day up.
A handy pack of discouraging, cheeky and satire messages that is infused in within the inside of the sweet wrapper, to which when one opens it, is surprised. Instead of the usual all is fine, it’s a ‘no’ I’m not fine, playing with the refreshing use of reverse psychology — just be moody or pissed off. What follows next is a note of “Chew + throw this negativity away!”, an advice with the ultimate goal to cheer someone up at the end of the day.
The concept behind this is to be real and say goodbye to the negativity.
The conversation goes, [People — You];
Hey there! — now what.
Are you okay? — no.
Be Happy! — ha. ha.
How’s life? — bittersweet.
How are you? — not great.
What you up to? — nothing.
Bad day? — . . . .
How is it going? — go away.
Take it, eat it and throw that negativity away (Physically + Mentally)
Variation of 8 conversations.
