The Butterfly Conservatory
Client / American Museum of Natural History
Client / American Museum of Natural History
Some things in life are about pure joy. Such is the case every year when the American Museum of Natural History opens its Butterfly Conservatory for several months to the public. It has become a magnet for children of all ages who enter the exhibit space with the many varieties of live butterflies. When they asked us to update their branding of this, we couldn’t resist utilizing bright colors, live butterflies in movement and joyful children to reflect the exhibit. The visual for this exhibit was applied to exterior banners on the museum, as well as posters, rack cards and floor banners.
