Visual identification and packaging design for handmade products The logo comprises a seal and the melodious name: luladan. The whole identification is characterised by both animal and plant motifs, shown in a synthetic way, tying to the spirit of the products, meaning hand-made wreaths. For the purpose of identification, both basic prints and all materials necessary for promotion were created for luladan. The design for the packaging aims to present the values of the hand-made product in the best way, and to allow for its transportation if needed. After proper preparation, the one-sheet packaging envelops the ornament with no glue required. The whole identification is based on eco materials to highlight the close relation to nature.