iPhone Apllication
The Duracell Powermat "PowerMaster" iPhone application is a key component of the integrated marketing plan for the launch of the Duracell Powermat 24-Hour Power System, which provides tools for helping smartphone users stay powered 24/7.
As consumers are not yet familiar with the product, the PowerMaster app is primarily designed to be a battery monitor utility, to help user's know how much power they have left for all of the various functions of their iPhone.
The app also can be used to learn about Duracell Powermat products and where to buy them nearby and onlne.
PowerMaster is the first app by a P&G brand to allow sharing of the app and related content via Facebook and Twitter.
