Gucci Masters | visual identity
Gucci Masters is one of the world's most prestigious indoor equestrian competitions.
Gucci has long been associated with the sporting glamour of the equestrian world. Various symbols—from the horsebit to the striped girth strap—have inspired the Florentine house's designs over the years subsequently becoming iconic Gucci signatures.
Printed invitation, dedicated leaflet and a special bookmark gift as collateral tools designed for the event.
Silk foulard detail with poster graphic all over together with iconic Gucci elements
Annual posters to promote the jumping international competinion.
