Timberland
While sales of their boots continued to be strong across some product lines, Timberland was facing slumping sales in the thriving outdoor gear market. In order to position their product side-by-side with top-selling, feature-laden boots, they needed to tout function before fashion. The solution was to showcase their line of waterproof products with displays aimed at the outdoor gear aficionados, while still acknowledging the company’s urban customer base.
Logomark_
Point of Sale and Advertising_
